What changed: Updated optional footage contribution terms to explain model training, human review and annotation, identifiable footage, retention after deletion, and the limits of withdrawal.
Welcome to Arion ("Arion", "we", "our", or "us").
These Terms & Conditions govern your access to and use of the Arion website, mobile application and related services. By creating an account or using Arion, you agree to these Terms.
1. Acceptance of Terms
By accessing or using Arion, you confirm that you have read, understood and agree to these Terms & Conditions.
If you do not agree, you must not use the platform.
2. Eligibility
You must be at least the minimum legal age required in your jurisdiction to create an account, or have the consent of a parent or legal guardian.
3. Your Account
You are responsible for:
- Maintaining the confidentiality of your account credentials.
- All activity that occurs under your account.
- Keeping your account information accurate and up to date.
You agree not to share your account with others.
4. Arion Services
Arion provides intelligent coaching tools designed to assist riders in planning, reviewing and improving their training.
Arion is intended to support learning and decision-making. It does not replace qualified coaches, veterinarians, farriers, physiotherapists or other equine professionals.
5. Welfare First
Horse welfare is central to Arion.
Users remain solely responsible for:
- Their horse's care.
- Training decisions.
- Riding activities.
- Health management.
- Competition decisions.
If your horse shows signs of pain, illness, injury or distress, discontinue training and seek professional advice.
6. User Content
You retain ownership of all content you upload, including:
- Videos
- Images
- Notes
- Ride logs
- Horse profiles
- Training documents
- Audio recordings
You grant Arion a limited licence to process this content solely to provide the services you request.
Separately, you may opt in to contribute ride footage to train and improve machine-learning models used by Arion, including models that measure horse and rider position from video. This includes human review and annotation: a person may view and label frames in which you and your horse are identifiable.
The footage is identifiable, including from visible faces. We strip account identifiers from stored research records and replace them with coded references; this does not make the footage unidentifiable. Contributed footage may be retained after a ride is deleted. If you delete your account, you choose whether Arion may keep contributed footage.
Contribution is optional and does not affect your coaching. Consent applies only to the scope you accepted; updated wording does not expand permission for existing clips. Turn off "Contribute your rides" in Settings under "Help Improve Arion" to stop future contributions and withdraw retained footage from future use. After account deletion, email hello@arioneq.com so we can identify and remove retained clips. We stop future use and remove retained footage and associated research material, but cannot undo what a trained model has already learned. See Privacy §4 for details.
7. AI Guidance
Arion uses artificial intelligence to generate coaching insights.
- Arion provides informational coaching only.
- Recommendations are generated using artificial intelligence.
- Suggestions may not always be accurate, complete or appropriate.
- Users must exercise independent judgement at all times.
Arion is intended to support learning and reflection. It is not a substitute for a qualified professional and should never override the advice of one.
8. Rider Responsibility
You remain solely responsible for:
- Riding decisions.
- Horse handling.
- Training choices.
- Tack, equipment and its condition.
- Supervision and the environment in which you ride.
- Your own safety and the safety of others around you.
9. Horse Welfare
Horse welfare always takes priority. Arion must not be used to override:
- Veterinary advice.
- Professional coaching.
- Qualified equine professionals (farrier, physiotherapist, saddle fitter, dentist).
- Any welfare obligation you hold as a horse owner or rider.
If your horse shows signs of pain, illness, injury or distress, discontinue training and seek professional advice.
10. Medical Disclaimer
Arion does not provide, and must not be treated as:
- Veterinary advice.
- Medical advice for people or horses.
- Emergency advice.
- Behavioural or clinical diagnosis.
11. Intellectual Property
All software, branding, logos, graphics, designs, text and platform content remain the property of Arion or its licensors.
You may not:
- Copy
- Modify
- Reverse engineer
- Redistribute
- Sell
- Commercially exploit
any part of the platform without written permission.
12. Acceptable Use
Arion is designed for equestrian content only. Videos uploaded must show horse riding or training activities. Uploading inappropriate, harmful, or unrelated content may result in account suspension.
You also agree not to:
- Upload unlawful content.
- Infringe intellectual property rights.
- Attempt to access other users' accounts.
- Interfere with platform security.
- Upload malicious software.
- Misuse AI features.
- Use Arion for illegal purposes.
13. Availability
We aim to provide a reliable service but cannot guarantee uninterrupted availability.
Features may be updated, modified or removed as Arion evolves.
14. Subscription Services
Some features may require a paid subscription.
Subscription pricing, billing cycles and cancellation terms will be displayed before purchase.
Unless required by law, subscription fees are non-refundable.
15. Limitation of Liability
You acknowledge that riding and interacting with horses carry inherent risk, and that you assume full responsibility for decisions you make while using Arion. To the maximum extent permitted by law, Arion is not liable for:
- Riding accidents.
- Horse injuries.
- Competition outcomes.
- Financial losses.
- Indirect or consequential damages arising from the use of the platform.
Use of Arion is entirely at your own risk.
16. Termination
We may suspend or terminate accounts that:
- Breach these Terms.
- Misuse the platform.
- Engage in unlawful behaviour.
- Threaten the security of Arion or other users.
Users may delete their account at any time.
17. Privacy
Your use of Arion is also governed by our Privacy Policy.
Please review it to understand how your information is collected and used.
18. Changes to These Terms
We may update these Terms from time to time.
Material changes will be communicated through the website, application or email.
Continued use of Arion after updates constitutes acceptance of the revised Terms.
19. Governing Law
These Terms are governed by the laws of the jurisdiction in which Arion operates, unless otherwise required by applicable consumer protection laws.